Some people don’t like bland. I’m one of them. ONK came to fruition when I (Kate) needed some baby safety reins to keep my ‘seen-it-gonna-make-a-dash-for-it’ toddler close without restricting his freedom. But I wanted some with more character than the standard toddler walking reins on the market, and more secure than the backpacks. Prototypes followed, a split, a move; and nine years later, ONK reins launched.
I’m a baby-steps kinda mama, so promoted my new reins via Instagram. And that was it. Sales came. Accolades, even (thanks lovely customers, Mother & Baby, and Made for Mums). But so too did the blips (not so much thanks to the overseas manufacturer and a tricky distributor). It was a rocky ride; but then nothing swells determination more than a challenge!
Today my reins are produced in the UK. Production might be more expensive, but the quality’s superior and it makes me super happy to know that my small business is supporting other small UK businesses in the chain reaction it takes to make ONK reins. So I’m cracking on. And have just launched a new collection of matching phone lanyards. Being hands-free is a luxury for parents, right? ONK straps mean no more phones down the loo and a camera always at the ready to capture the cutest of baby moments.
Baby walking harnesses, reins and phone lanyards. The ONK story is evolving. Buy ONK and you’re not only part of the story, you’re helping this small business – and its suppliers – grow. Thank you for choosing ONK.